Winemaker Storytelling Platform

The winemaker,
on your dining table

Scan the bottle. The winemaker appears beside it in AR, telling the story of the wine in their own voice. No app. Thirty seconds to start.

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£320bn
Global wine market
12,000
Wineries in Europe alone
0
Consumer data most wineries have today
Winemaker in apron — Maker's Voice AR experience
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See It In Action

Scan the bottle.
The winemaker appears.

A consumer scans the QR code on the back label. Their camera opens — no app, no download. The winemaker's AI avatar emerges in AR, anchored to the table, speaking directly to the person who opened the bottle.

1
Scan Camera opens instantly from the QR code on the bottle label. No app download required.
2
Meet the winemaker The AI avatar appears in AR on the dining table. Transparent, full-body, voice-cloned.
3
Hear their story 60–90 seconds of the winemaker's story, in their own voice. The label comes to life.
Wine bottles arranged on a rustic wooden table
The Problem

Wine is a story product sold through a rating system

A £40 million winery knows less about who drinks their wine than a £4 million direct-to-consumer sock brand. The distribution chain flattens everything the winemaker cares about and returns zero data.

EU regulation now mandates a QR code on every label. Most wineries will use it for a compliance PDF. The ones that use it for a story will win.

Shelf-talkers and 92-point scores replaced narrative. Gifting is packaged in a card written under duress at the till. The winemaker's voice never reaches the person who opens the bottle.

How It Works

From bottle to relationship in 30 seconds

Close-up of a wine bottle label
1

Scan

QR code on the back label. One tap opens the browser. No app download, no friction.

Winemaker among vineyard rows at golden hour
2

Meet

The winemaker appears in AR, anchored to the surface the bottle is on. 60-90 seconds of story, in their own voice.

Wine being poured into a glass during dinner
3

Connect

Lightweight sign-up adds the bottle to a digital cellar. The winery gets first-party consumer data for the first time ever.

Winery tasting room with guests — direct consumer relationship
4

Grow

Know who opened your wine. Build direct relationships. Drive reorders. Your bottle is now the beginning of a revenue channel, not the end of a supply chain.

For Wineries

Finally know who drinks your wine

Maker's Voice gives wineries what they've never had: a direct line to the person who opened the bottle. Not a distributor report. Not a retailer's aggregated data. Real consumer relationships, owned by the winery.

Rolling vineyard rows at sunset with mountains
Narrative

Your story survives the shelf

The winemaker's voice reaches the dining table intact. Not flattened into a shelf-talker. Not reduced to a score. The full story, told by the person who made the wine.

Data

First-party consumer intelligence

Who scanned, where, when, and whether they came back. Location data, repeat rates, and the foundation of a DTC channel you've never had access to.

Compliance

EU-ready by default

EU regulation mandates QR codes on wine labels. Maker's Voice turns that compliance cost into a marketing asset and a data pipeline.

Gifting

Wine gifting, reimagined

The Cinema Case: a luxury presentation box with an embedded screen. The winemaker's film plays on unboxing. The recipient enters your digital cellar.

"From vine to glass, every bottle carries a story worth telling."

Launching with select estates, H2 2026
"I built this because every bottle carries a story that dies in the distribution chain. The winemaker pours their craft into the wine — then hands it to a system that replaces narrative with a number."
— Founder, Maker's Voice
Join our founding cohort
Free Guide · 2,000 words
EU QR Mandate:
Compliance Cost
or Marketing Asset?
What the regulation actually requires
The opportunity most wineries are missing
3 action steps you can take today
EU Regulation 2021/2117

The QR code on your label is mandatory. What it does is up to you.

Since December 2023, every wine sold in the EU must carry a QR code for ingredient and nutritional disclosure. Most wineries treated it as a compliance checkbox. A few treated it as what it actually is: a mandated touchpoint with the consumer holding your bottle.

  • What the regulation requires — and what it doesn't prohibit
  • Why the "bare minimum" approach is costing you data
  • How to turn a compliance obligation into a consumer relationship
Get the Free Guide No spam. Takes 30 seconds to unlock.
Golden hour vineyard landscape

Every bottle has a story.
Now the winemaker tells it.

Maker's Voice is building the infrastructure that connects winemakers directly to the people who drink their wine. The narrative gap closes. The data gap closes. The bottle becomes the beginning of a relationship, not the end of a supply chain.

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